Home » Retail Resources, Spring 2010

Book Reviews

by Jennifer Clary March 30, 2010

Challenge the way you do business. These titles will show you how to take a no-prisoners approach to profits, use listening as the key to getting through to others, and get onboard with social media.

Profits Aren’t Everything, They’re the Only Thing

By George Cloutier with
Samantha Marshall
Hardcover, 192 pages, $24.99
HarperCollins

www.harpercollins.com

George Cloutier is tough. Really tough. As the founder of American Management Services, a firm specializing in financial turnarounds and profit development for small companies, he knows what he is talking about. In his first book, Profits Aren’t Everything, They’re the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru, he doesn’t sugarcoat a small business’s options when it comes to financial success.

Each chapter in the book is a proven profit rule. With ideas like “Love Your Business More than Your Family” and “It’s Not the Economy, Stupid, It’s You!,” Cloutier outlines how to get the most (i.e. make the most) out of your company. He uses his own personal business experiences—both successes and failures—and the experiences of his clients as examples of how his theories work.

Just Listen

By Mark Goulston
Hardcover, 234 pages, $24.95
Amacom

www.amacombooks.org

It’s hard out there. With customers’ wallets tightening, it is becoming increasingly difficult to get potential consumers to listen to sales opportunities. That’s where Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, comes in. A psychiatrist, business consultant and former FBI hostage negotiation trainer, Goulston uses his experiences to present skills on how to reach others through the power of listening.

The book lays out nine basic rules and 12 quick techniques to encourage others to do what you want them to do. With Goulston’s advice, you’ll learn how to engage employees, customers, artists and salespeople, and turn complainers into allies.

Just Listen is not only helpful for any kind of business, it teaches a skill that will aid you outside of the office too.

The Social Media Marketing Book

By Dan Zarrella
Paperback, 232 pages, $19.99
O’Reilly

http://oreilly.com

According to Dan Zarrella, author of The Social Media Marketing Book and proclaimed “Social Media and Marketing Scientist,” traditional advertising doesn’t work anymore. Consumers can now fast-forward commercials, read newspapers online and listen to ad-free radio. How can small businesses compete? Easy—make a name for yourself online.

This handy and engaging book offers business owners advice on how to use social media, including blogs, forums, review sites and social networking, to their advantage. Split into 11 sections, it helps the reader understand features, functions and protocols of each social marketing tool. It also includes clear-cut explanations of how to trigger viral marketing success and evaluate your progress.

With more than 250 million active users on Facebook, 14 million on Twitter and claims of 100 million YouTube viewers per month, The Social Media Marketing Book is a must-have for your small business. As Zarella says, “Every second your company is not engaging [consumers] in social media is a wasted opportunity. So, get on board.”

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One Comment »

  • Clyde Robinson said:

    I intend on recommending the Social Marketing Book to our public library before their budget for new books runs out.

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