First things first: you won’t find this issue of NICHE magazine in your mailbox. What you will see on nichemagazine.com is the second iteration of our exclusive, once-a-year online edition, and I’m happy to say that we’ve made considerable progress since our first tentative forays into online publishing last fall.
For one thing, the NICHE magazine website has been completely redesigned. The new version is easier to navigate, more visually enhanced, and loaded with new elements meant to provide you with the most current information we can find on working craft artists and their product lines, small business operations and craft industry updates.
For another, we’ve added video to the Autumn 2010 online magazine mix. In “Supercharge Your Small Business with Social Media,” a new series scheduled to roll out over the next 12 weeks, you can watch small business and technology guru Amy Larrimore offer keys to unlocking the social media puzzle and using it to draw customers to your business.
A second video series, produced by NICHE associate editor Claire Patterson Blome and senior web developer Joel Bobeck, highlights working wholesale artists who exhibited at the summer Buyers Market of American Craft trade show in Baltimore, with close-ups of their work and informative comments about the creative process.
We’ve also put the NICHE Classifieds section online, together with user-friendly instructions for placing and editing them, as well as ad rates for 30-, 60- and 90-day packages.
Finally, launching concurrently with this online issue is NICHE magazine’s brand-new blog edited by Claire Patterson Blome and populated with exciting new artist profiles, successful selling strategies, merchandising tips and retail resources. We greatly encourage you to check it out (frequently!) and tell us what you think.