Want to Increase Sales? Think Partnerships and Charity Events

With These Hands Gallery staff (from left to right) owner Carolyn Kelsey, Evelyn Wilson, Sallie Currin and Cindy Kapp, came together to support the Edisto Belles in October.

How do you boost sales and benefit your local community? Partner with local nonprofits, of course.

Diane Christian Budd, owner of Indigenous, a craft gallery in Cincinnati, Ohio, is the vice president of the O’Bryonville Business Association, and has long supported local nonprofits that are closely related to the gallery’s mission. This year, she made local nonprofits the focus of O’Bryonville’s monthly benefits. “Our wine walk benefits run April through December, so nine organizations were chosen,” Budd explains, “each for a different cause, each significant to the unique mix of businesses in our neighborhood.”

October’s “Mystic Moon Wine Walk & Benefit” supported Cincinnati ArtWorks. For its part, Indigenous featured the work of two artists, along with live owls and free tarot card readings. “Our benefits typically draw fifty to two hundred people in three hours,” Budd says. “We donate ten percent of our sales made during the event and typically triple or quadruple our sales within that time frame.”

For Carolyn Kelsey, owner of With These Hands Gallery in Edisto Beach, S.C., it was an easy decision to organize an event for the local nonprofit Edisto Belles, a support group for women diagnosed with breast cancer. “It is important to me to partner with the Edisto Belles, not only because of my friendship with founder Mott Parker, but because my grandmother is also a breast cancer survivor,” Kelsey explains.

The gallery’s Oct. 23 event drew 150 people and featured work by three artists who created special “Think Pink” lines for the gallery. Events like these are about more than just donating a percentage of sales, Kelsey explains. “Do it to support local nonprofits,” she says. “It’s just like buying American and it makes a difference.”

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