TOP RETAILER/BEST CHARITABLE OR PHILANTHROPIC EVENT
Craftsman House Gallery
Jeff Schorr, owner
St. Petersburg, Fla.
What is the role of philanthropic events in your marketing?
Philanthropic events play a big role in our marketing. We have a number of annual events that consistently bring new faces into the gallery. Our CERF+ Pot Roast event grows each year and is now our biggest event. Many people look forward to it, bringing friends who have never been to the gallery. Not only does the event raise a lot of money and awareness for CERF+, but it also drives sales in the gallery.
Do you have plans for future philanthropic events?
Yes, besides our CERF+ event, another annual event is our Elton John-A-Thon, which raises money for the Elton John AIDS Foundation. Our cafe participates in Dining Out for Life. We also create fun events that bring awareness to causes that are important to us.