Madison Museum of Contemporary Art

TOP RETAILER/MUSEUM STORE

Madison Museum of Contemporary Art
Leslie Genszler, director of retail operations
Madison, Wis.
www.mmoca.org/shopmmoca

How do you use your connections to the museum to make the store
stronger

Our museum members take advantage of our generous discounts and special events. We are very fortunate to be adjacent to a performing arts center, which also brings in quite a few people.

Has the museum felt the economic slump, and how are you dealing with
that?

Sales have remained strong throughout the economic challenges we are all facing. We’re lucky to be located just a block from our state capitol building. We are in a busy university town complete with tourists from all over the world, business conventions, parents and visiting alumni. I’ve purchased and brought in on consignment more smaller items than in the past. Focusing on well-crafted items from regional and local artists has always helped us stay strong.

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