The Muse

TOP RETAILER/BEST IN-STORE PROMOTIONAL EVENT

The Muse
Whitney Bingham, owner
Frederick, Md.
www.shopthemuse.com

What kind of in-store classes and promotions do you offer?
We host “Wine & Cheese Craft Parties.” These events are offered twice a month. The idea is that you can come to the class without having to bring anything, and you leave with a finished project. We also celebrate National Craft Month: each weekend in March, we invite an artist to work on their craft in the store. People come in and observe, ask questions and gain a greater appreciation for their work.

Do you draw people from around the region? How do you attract customers?
We attract mostly local and repeat customers to our events. However, we have had a few women on different occasions plan their trips to Frederick around the various events. We promote through our monthly newsletter, Facebook and our class-schedule postcards and e-cards.

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