TOP RETAILER/BEST VISUAL DISPLAY OR STORE MAKEOVER
Ingrid Brown, owner
What did your makeover involve?
We actually moved locations and remodeled a very old landmark building, scooping out the floors, walls, ceiling, electrical—really, everything.
What do you do regularly to make your store displays appealing?
We merchandise based on themes or the feel of the artwork. Big moves that involve the entire floor happen about four times a year. In between, we change out displays to present work in the best way possible. It’s really about giving the best presentation to show and sell to the customer. That could be as easy as moving an item to a better location or as difficult as hiring someone to construct a display piece to get attention.