Published by The Rosen Group, NICHE magazine was founded for the purpose of connecting art galleries and craft retailers with the finest wholesale crafts, handmade gifts and decorative art objects made in artist studios throughout the United States and Canada.

Each full-color issue of NICHE offers creative business strategies for fine art galleries and craft art retailers. From start-up tips to established art gallery business success stories, NICHE provides qualified retailers with the hottest tips and best practices in art retailing and arts community development.

In each quarterly issue of NICHE, more than 300 artists offer their craft artworks for wholesale volume purchase. In addition, hundreds of top craft studios offer their works in our magazine’s on-line “Art Search” catalog.

Each year NICHE sponsors The NICHE Awards the highest recognition for both production and limited-edition craft works made in the United States and Canada. The NICHE Awards ceremony is held each February at the Pennsylvania Convention Center in Philadelphia, in conjunction with the Buyers Market of American Craft.

In addition to NICHE magazine, the Rosen Group also publishes AmericanStyle magazine.

NICHE magazine is the only magazine published exclusively for craft art galleries, main street stores and small retail businesses that daily fight for survival against big box retailers such as WalMart and Target. These progressive retailers are the pioneers of urban revitalization and growth for main streets in small towns throughout America.

Each issue of NICHE is packed with retail business strategies, marketing advice, merchandising tips and more.

NICHE magazine offers retailers exclusive new resources for alternative, creative upscale merchandise that appeals to affluent retail customers. The NICHE philosophy is that it takes unique products to help retailers survive in today’s competitive retail environment.

NICHE magazine advertisers and on-line art search resources include art studios and producers of wholesale gifts and decorative accessories that are “Made in the USA.”

Wholesale craft prices and order information are presented in a password-protected section of our website. Registration is available to qualified established retailers.

If you are a new “Progressive Retailer,” Welcome!