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Reader Profile

NICHE TAKES THE PULSE OF THE RETAIL HANDCRAFTED INDUSTRY

Founded in 1988, NICHE is a sourcebook of artists and new works. NICHE offers editorial features on retailing fine craft art, who’s who in the industry (artists, show promoters, etc.) and how-to articles on marketing and improving retail operations.

READERS

Published quarterly, owners of galleries, museum and specialty shops, artists and interior design agencies subscribe to NICHE.

EDITORIAL

Regular features include artist profiles and up-to-date information on industry trends, retail resources and a classified section. Artists utilize NICHE as their wholesale professional journal. Unique offerings in this magazine are regular catalog-style advertorial sections, highlighting crafts for sale by artists.

DISTRIBUTION

Distribution targets from 20,000 to 35,000 American craft and contemporary art galleries, museum shops and retailers of fine art and specialty gift shops throughout all 50 states and Canada. NICHE is also distributed at industry trade and wholesale shows nationwide.