2011 March

Maximize Your Presence Online with Google Boost Thumbnail

Maximize Your Presence Online with Google Boost

If you’re savvy about your gallery’s web presence, you’ve already staked a claim to your free business listing through Google Places, which appears on Google’s search engine and maps. What you may not know is that you can now pay to maximize that presence. Google rolled out a new pay-per-click advertising option called Google Boost in October. How does it work? Once you’ve set up a

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Susan Dyer Thumbnail

Susan Dyer

Susan Dyer’s jewelry pops with color. And that’s part of the design. “I spend a lot of time considering scale, wearability, color, function and versatility,” she says. Many of her pieces can be worn to show bright polymer clay patterns, or reversed to showcase the pattern in the silver backing. “Other pieces have multiple components that can be rearranged,” she continues, which allows the wearer multiple looks.

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The Keys to a Searchable Website Thumbnail

The Keys to a Searchable Website

Good website design is all about the details. And it’s more than aesthetics—it’s the descriptions and language you use that appears on each sub-page and in search engine results that affect how customers search for and understand your website. Is your site up to snuff? Review these tips from the inbound marketing firm HubSpot, and weigh in: Keep the design simple. Avoid using Flash and

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Laura Fisk Thumbnail

Laura Fisk

“I make silly and strange paper and household goods,” declares Laura Fisk, the brains behind Fisk and Fern in Brooklyn, N.Y. Take one look and you’ll agree: a pig in a pink tutu hums on a card that hopes you “Have an Oink-rageous Day!” And “Pankcake Monsters” and “Bacon Monsters” rule over brightly colored aprons.

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