Retail Resources

Maximize Your Presence Online with Google Boost Thumbnail

Maximize Your Presence Online with Google Boost

If you’re savvy about your gallery’s web presence, you’ve already staked a claim to your free business listing through Google Places, which appears on Google’s search engine and maps. What you may not know is that you can now pay to maximize that presence. Google rolled out a new pay-per-click advertising option called Google Boost in October. How does it work? Once you’ve set up a

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The Keys to a Searchable Website Thumbnail

The Keys to a Searchable Website

Good website design is all about the details. And it’s more than aesthetics—it’s the descriptions and language you use that appears on each sub-page and in search engine results that affect how customers search for and understand your website. Is your site up to snuff? Review these tips from the inbound marketing firm HubSpot, and weigh in: Keep the design simple. Avoid using Flash and

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Measuring Direct Mail Results Thumbnail

Measuring Direct Mail Results

It’s not news that direct mail is a powerful marketing tool. But are you maximizing the rate of return on each campaign? Follow these steps to dissect the successes and failures of your mailings: Analyze the results. It sounds simple, but it’s a part of the process you may overlook, or worse, put off. Analyze the campaign from every angle. Is your response rate low? How many pieces were

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The Manager’s Pocket Calculator Thumbnail

The Manager’s Pocket Calculator

Not every small business owner has the benefit of a friend or spouse with an accounting degree or a MBA. If you find preparing and justifying budgets, or even sitting down with accountants and financial advisors intimidating, pick up The Manager’s Pocket Calculator: A Quick Guide to Essential Business Formulas and Ratios by Michael C. Thomsett. The former accounting and finance professional

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