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Maximize Your Presence Online with Google Boost

If you’re savvy about your gallery’s web presence, you’ve already staked a claim to your free business listing through Google Places, which appears on Google’s search engine and maps. What you may not know is that you can now pay to maximize that presence. Google rolled out a new pay-per-click advertising option called Google Boost in October.

How does it work? Once you’ve set up a Google Places account, Boost suggests an ad description, a web or Place page, your business categories and a monthly budget. Once you’ve confirmed those basic elements, let Google go to work. The system creates an automatic ad campaign that taps into consumers’ searches. Better yet, you only pay when the user actually clicks on your ad, which is ranked based on relevance and other quality factors.

Google Boost ads compete with other Adword ads, and don’t impact the ranking of your business’s free, organic business listings.

What are the benefits? You don’t have to endlessly search for the perfect keywords—Google takes the guesswork out of that type of pay-per-click campaign. Ads do appear with other sponsored ads, but also include an average star rating, and a link to your Place page. And when a map appears in the results, your business will be highlighted with a blue pin.

The downside? You have limited control over keywords, and how your monthly budget is used. Think of it as giving Google complete control over this advertising campaign.

Although the service is only available in a limited number of U.S. cities, you can request it be extended to your community.

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Claire Patterson Blome

About the Author

Claire Patterson Blome is the associate editor of NICHE and AmericanStyle magazines. She is also the founder of the NICHE Blog, which launched September 2010 to bridge the gap between print issues and offer more frequent editorial to our audience of retailers and gallery owners. When she’s not editing and writing, Claire can be found at her home sewing machine, in the kitchen prepping farmers’ market vegetables or on her bike exploring new and familiar neighborhoods in Baltimore City with her husband Justin.

View more posts by Claire Patterson Blome

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