The Keys to a Searchable Website Thumbnail

The Keys to a Searchable Website

Good website design is all about the details. And it’s more than aesthetics—it’s the descriptions and language you use that appears on each sub-page and in search engine results that affect how customers search for and understand your website. Is your site up to snuff? Review these tips from the inbound marketing firm HubSpot, and weigh in:

Keep the design simple. Avoid using Flash and other complicated features that make it impossible for search engines to review the pages of your website, which means your traffic will plummet.

Make your page title and meta description text slightly different. What’s a meta description? It’s a brief summary of the page’s content that search engines scan. It appears as the description of the page in search engine results, and helps boost your rankings—think of it as your online elevator pitch. Limit the number of characters to 150, and make sure it includes keywords.

Create a keyword-rich description for your page title. Don’t use your domain name or URL; make your website highly searchable by including items like your company name and location.

Design your page titles and H1 tags thematically. Don’t rock the boat by incorporating a dramatically different design for your page title and your lead headlines. Give search engines the information they need to confirm your content.

Add descriptions to your images. If your image has a generic filename or no text descriptors, a search engine views it as blank space. Help optimize every element of your page by including a brief description you can only see from the back-end of your website. A caption is another worthy solution.

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Claire Patterson Blome

About the Author

Claire Patterson Blome is the associate editor of NICHE and AmericanStyle magazines. She is also the founder of the NICHE Blog, which launched September 2010 to bridge the gap between print issues and offer more frequent editorial to our audience of retailers and gallery owners. When she’s not editing and writing, Claire can be found at her home sewing machine, in the kitchen prepping farmers’ market vegetables or on her bike exploring new and familiar neighborhoods in Baltimore City with her husband Justin.

View more posts by Claire Patterson Blome

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