advertising

Maximize Your Presence Online with Google Boost Thumbnail

Maximize Your Presence Online with Google Boost

If you’re savvy about your gallery’s web presence, you’ve already staked a claim to your free business listing through Google Places, which appears on Google’s search engine and maps. What you may not know is that you can now pay to maximize that presence. Google rolled out a new pay-per-click advertising option called Google Boost in October. How does it work? Once you’ve set up a

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How to Run a Productive Brainstorming Session Thumbnail

How to Run a Productive Brainstorming Session

Building your business should be a company wide effort. How do you start? Try a group brainstorming session. Take a crack at a few of these tips from Inc. magazine to get started: Invite a mix of employees. Try to mingle senior staff members with new hires and include everyone from your bookkeeper to your sales staff, but keep your selection focused on the outcome. If a certain staff member

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Advertising on Facebook Explained Thumbnail

Advertising on Facebook Explained

Are you looking to dip your toe into the world of Facebook advertising? Before you do, we recommend you read “Advertising Effectiveness: Understanding the Value of a Social Media Impression,” a report by Jon Gibs, vice president of media analytics of The Nielson Company, and Sean Bruich, measurement research analyst of Facebook.

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