book review

The Manager’s Pocket Calculator Thumbnail

The Manager’s Pocket Calculator

Not every small business owner has the benefit of a friend or spouse with an accounting degree or a MBA. If you find preparing and justifying budgets, or even sitting down with accountants and financial advisors intimidating, pick up The Manager’s Pocket Calculator: A Quick Guide to Essential Business Formulas and Ratios by Michael C. Thomsett. The former accounting and finance professional

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Emotional Branding

According to Marc Gobé’s in the revised edition of Emotional Branding: The New Paradigm for Connecting Brands to People, consumers are looking for more than material satisfaction; they want to transcend it and experience emotional fulfillment. “By emotional, I mean how a brand engages customers on the level of the senses and emotions,” Gobé explains. “How a brand comes to life for

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The Zero Turnover Sales Force Thumbnail

The Zero Turnover Sales Force

What if you didn’t have to actively recruit sales people? What if your staff was working at full speed, without any new hires? What if you didn’t have to fire someone this week, or ever? Is it impossible? Sales veteran Doug McLeod doesn’t think so. That’s why he wrote The Zero Turnover Sales Force: How to Maximize Revenue by Keeping Your Sales Team Intact. And he’s not offering a

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Customer Service Training 101

It’s common knowledge that your business is only as strong as your weakest employee. And that’s exactly why you shouldn’t leave training to other employees or happenstance. Enter the second edition of Customer Service Training 101: Quick and Easy Techniques That Get Great Results by Renée Evenson. Whether you run a week-long training session, or try to incorporate lessons into your

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