Finding Advocates for Your Business Thumbnail

Finding Advocates for Your Business

You know who your best customers are. And you know which ones refer their friends to your shop. These people are your brand advocates—they love what you sell so much that they can’t help spreading the word. According to Janine Popick of VerticalResponse, an Internet-centric marketing firm, there are several ways you can enlist people to be advocates for your brand:

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Designing a Memorable Logo Thumbnail

Designing a Memorable Logo

Having a professional logo for your gallery shows you’re serious about your business. It’s part of your visual identity, and appears on everything—your storefront, press releases, business cards and website. A logo needs to capture the essence of your brand. It also needs to be memorable. What are the elements of a good logo design? The answer varies, but here are a few key points:

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