Passing the “Window Shopping” Website Test Thumbnail

Passing the “Window Shopping” Website Test

We’ve all been window shopping, and not just during the holidays. Whether you’re walking the streets of Manhattan or cruising down Main Street in your hometown, the experience can be moving, and cause you to walk in. Chances are, you put a lot of thought into creating appealing window displays. But does your website offer a similar experience? It should. If you have an e-commerce store, or

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Designing a Memorable Logo Thumbnail

Designing a Memorable Logo

Having a professional logo for your gallery shows you’re serious about your business. It’s part of your visual identity, and appears on everything—your storefront, press releases, business cards and website. A logo needs to capture the essence of your brand. It also needs to be memorable. What are the elements of a good logo design? The answer varies, but here are a few key points:

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Maximize E-mail Marketing: Creating Standout Designs Thumbnail

Maximize E-mail Marketing: Creating Standout Designs

Any marketing product you design should stand out from the crowd, including your e-mails and e-newsletters. If you aren’t putting time and energy into these projects, you may be a wallflower when it comes to customers remembering your e-blasts.

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