e-marketing

Drive Social Media Campaigns with Advice from Full-Time Marketers Thumbnail

Drive Social Media Campaigns with Advice from Full-Time Marketers

If you haven’t started devoting some of your marketing budget and time to social media, here is compelling research that will change your thinking: An April 2010 survey of more than 500 marketers by eROI, a digital relationship marketing company, asked responders to identify the importance and impact of social networks in relation to their e-mail and web marketing efforts. Almost 75% said that social media is having a positive impact on their marketing efforts.

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Using Online Tools to Increase Sales Thumbnail

Using Online Tools to Increase Sales

It’s hard to escape the talk about social media these days. Despite the relentless buzz, many small business owners are not taking advantage of these tools to grow their businesses, according to research by Citibank. The survey of 552 small business executives across the United States revealed that 37% of small businesses have not used websites for marketing or expanding their businesses, and 84% have not delved into e-commerce to sell their products.

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Low-Budget, High-Impact Marketing Tactics Thumbnail

Low-Budget, High-Impact Marketing Tactics

Guerrilla marketing is all about throwing your time, energy and imagination into a marketing plan—without the big budget. Need ideas to get started? Here are a few of our favorites from the Bootstrapping Blog:

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Book Review: Digital Word of Mouth Thumbnail

Book Review: Digital Word of Mouth

Word-of-mouth marketing is not a new tactic. It’s been around as long as people have been conversing. One customer recommends a store to their friends, and the word spreads. You may be seeing some of this activity among your customers, but are you encouraging it online?

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