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Drive Social Media Campaigns with Advice from Full-Time Marketers Thumbnail

Drive Social Media Campaigns with Advice from Full-Time Marketers

If you haven’t started devoting some of your marketing budget and time to social media, here is compelling research that will change your thinking: An April 2010 survey of more than 500 marketers by eROI, a digital relationship marketing company, asked responders to identify the importance and impact of social networks in relation to their e-mail and web marketing efforts. Almost 75% said that social media is having a positive impact on their marketing efforts.

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Maximizing Your Facebook Business Page

"You want to think about Facebook like a clubhouse for your fans,” explains Amy Larrimore. “It’s different content than your website. It’s a little bit more colloquial and personal.” It’s also a place where you can encourage fans to contribute content. But why would someone want to become a fan of your page and follow your updates? Learn the how and why by clicking below. Want

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Now You’re Ready for Social Media

Before you jump into social media, it’s critical that you check certain items off your list: you should offer regular quality content to your customers; reconfigure your keywords, tag list, URL and username; establish a sound online reputation; know where to spend your time online; and—most importantly—make a list of goals. Now you’re ready to dive into social media. Amy Larrimore

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Advertising on Facebook Explained Thumbnail

Advertising on Facebook Explained

Are you looking to dip your toe into the world of Facebook advertising? Before you do, we recommend you read “Advertising Effectiveness: Understanding the Value of a Social Media Impression,” a report by Jon Gibs, vice president of media analytics of The Nielson Company, and Sean Bruich, measurement research analyst of Facebook.

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