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Drive Social Media Campaigns with Advice from Full-Time Marketers

If you haven’t started devoting some of your marketing budget and time to social media, here is compelling research that will change your thinking: An April 2010 survey of more than 500 marketers by eROI, a digital relationship marketing company, asked responders to identify the importance and impact of social networks in relation to their e-mail and web marketing efforts. Almost 75% said that social media is having a positive impact on their marketing efforts.

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Now You’re Ready for Social Media

Before you jump into social media, it’s critical that you check certain items off your list: you should offer regular quality content to your customers; reconfigure your keywords, tag list, URL and username; establish a sound online reputation; know where to spend your time online; and—most importantly—make a list of goals. Now you’re ready to dive into social media. Amy Larrimore

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