marketing plan

Designing a Tactical Social Media Marketing Plan

Developing a social media marketing plan that delivers a return on your investment requires research, explains Amy Larrimore. Content is king. “No one wants to be a fan of a commercial,” she says. Click below to learn how you can create value through social media content. Want even more instruction while you watch? Download a takeaway PDF of the slideshow that complements this video

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Introduction: Social Media for Small Businesses

Technology specialist Amy Larrimore breaks down how any small business owner can plan and launch a lucrative social media campaign in the seminar “Supercharge Your Small Business with Social Media,” which she presented at the Buyers Market of American Craft in February. Tune in every Monday through Dec. 20 for a new video segment from the full seminar. Topics range from managing your online business reputation to maximizing your Facebook business page.

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