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Measuring Direct Mail Results Thumbnail

Measuring Direct Mail Results

It’s not news that direct mail is a powerful marketing tool. But are you maximizing the rate of return on each campaign? Follow these steps to dissect the successes and failures of your mailings: Analyze the results. It sounds simple, but it’s a part of the process you may overlook, or worse, put off. Analyze the campaign from every angle. Is your response rate low? How many pieces were

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The Manager’s Pocket Calculator Thumbnail

The Manager’s Pocket Calculator

Not every small business owner has the benefit of a friend or spouse with an accounting degree or a MBA. If you find preparing and justifying budgets, or even sitting down with accountants and financial advisors intimidating, pick up The Manager’s Pocket Calculator: A Quick Guide to Essential Business Formulas and Ratios by Michael C. Thomsett. The former accounting and finance professional

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