social media

Drive Social Media Campaigns with Advice from Full-Time Marketers Thumbnail

Drive Social Media Campaigns with Advice from Full-Time Marketers

If you haven’t started devoting some of your marketing budget and time to social media, here is compelling research that will change your thinking: An April 2010 survey of more than 500 marketers by eROI, a digital relationship marketing company, asked responders to identify the importance and impact of social networks in relation to their e-mail and web marketing efforts. Almost 75% said that social media is having a positive impact on their marketing efforts.

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Diving in Headfirst: Blogs and E-commerce

Should you blog for your business? Ask yourself how much content—or how many images—you can consistently post for your readers. Then assess if a blog is the right fit for driving traffic to your website. Amy Larrimore breaks down how to get started—and stay sane—below. But maybe e-commerce is the best next step for your business. “I think retail on the web is very important,”

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Maximizing Your Facebook Business Page

"You want to think about Facebook like a clubhouse for your fans,” explains Amy Larrimore. “It’s different content than your website. It’s a little bit more colloquial and personal.” It’s also a place where you can encourage fans to contribute content. But why would someone want to become a fan of your page and follow your updates? Learn the how and why by clicking below. Want

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Using Online Tools to Increase Sales Thumbnail

Using Online Tools to Increase Sales

It’s hard to escape the talk about social media these days. Despite the relentless buzz, many small business owners are not taking advantage of these tools to grow their businesses, according to research by Citibank. The survey of 552 small business executives across the United States revealed that 37% of small businesses have not used websites for marketing or expanding their businesses, and 84% have not delved into e-commerce to sell their products.

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