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Drive Social Media Campaigns with Advice from Full-Time Marketers

If you haven’t started devoting some of your marketing budget and time to social media, here is compelling research that will change your thinking: An April 2010 survey of more than 500 marketers by eROI, a digital relationship marketing company, asked responders to identify the importance and impact of social networks in relation to their e-mail and web marketing efforts. Almost 75% said that social media is having a positive impact on their marketing efforts.

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How to Leverage Twitter for Small Business

“Twitter is like passing notes in class,” explains social media expert Amy Larrimore. “Except now, it’s technological and for adults.” Twitter requires you to be succinct. You have to be direct, and communicate your message quickly. How can Twitter boost your bottom line? Click below to learn how to create buzz. Want even more instruction while you watch? Download a takeaway PDF of

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Now You’re Ready for Social Media

Before you jump into social media, it’s critical that you check certain items off your list: you should offer regular quality content to your customers; reconfigure your keywords, tag list, URL and username; establish a sound online reputation; know where to spend your time online; and—most importantly—make a list of goals. Now you’re ready to dive into social media. Amy Larrimore

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