word of mouth

Using Online Tools to Increase Sales Thumbnail

Using Online Tools to Increase Sales

It’s hard to escape the talk about social media these days. Despite the relentless buzz, many small business owners are not taking advantage of these tools to grow their businesses, according to research by Citibank. The survey of 552 small business executives across the United States revealed that 37% of small businesses have not used websites for marketing or expanding their businesses, and 84% have not delved into e-commerce to sell their products.

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Book Review: Digital Word of Mouth Thumbnail

Book Review: Digital Word of Mouth

Word-of-mouth marketing is not a new tactic. It’s been around as long as people have been conversing. One customer recommends a store to their friends, and the word spreads. You may be seeing some of this activity among your customers, but are you encouraging it online?

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