The future of advertising is here—and it’s mobile. Social networking websites, such as Twitter, Facebook and LinkedIn, provide a new (and inexpensive) way to reach out to potential consumers.

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It’s not as difficult as it sounds. And you can measure the results. Andy Sernovitz explains in Word of Mouth Marketing: How Smart Companies Get People Talking (Kaplan Publishing, $24.95) that there are five Ts to a well-planned word-of-mouth campaign: Talkers, Topics, Tools, Taking Part and Tracking. To begin planning your campaign, you need to determine who your core talkers are—they can be your best or newest customers, bloggers or friends, but they have to have enthusiasm for your products and gallery. Give them a reason to talk by offering …