A survey by American Express found that the quality of customer service provided directly affects customers’ spending habits.
It may appear that we live in a society obsessed with the latest celebrity tweet, but according to a recent study, certain forms of social media have yet to win over some business owners.
SCORE has launched a new website to provide the non-tech savvy with the web tools they need to succeed.
With a new survey from BtoB Magazine, b2b marketers can access information they need to keep their efforts from going straight into junk mail.
More than 50 organizations have banded together to get Americans to think small during the biggest shopping weekend of the year.
When looking at what makes a business successful, observers generally check out how it got started, who played a part in making it happen, and what the business produced. These three books, all from business publisher AMACOM, thoughtfully address all of the above. Make Your Own Rules By Wayne Rogers with Josh Young Hardcover, 244…
Contests are like candy: who can resist? Not only do they attract interest from established customers but they serve as an outreach to new customers as well. In a case study presented by online marketing research firm MarketingSherpa, one retailer managed to double the size of its customer database with a simple contest. Using a…
Social networking site Facebook beat search engine Google as the most visited site of 2010, according to Experian Hitwise, a leader in online competitive intelligence services.