You already know that building your business means building customers’ trust. You want shoppers, both online and in your store, to look at you as an expert in the industry. A great way to establish this kind of relationship is by posting informative how-to articles on your website.

Embracing social media as a business tool isn’t as difficult as you may think. We’ve found three free e-books that will prime you for success on Facebook, Twitter and the mobile web. Click on the titles below to read the full versions.

The number one rule of e-commerce? Make it easy. Customers are more likely to spend time on your site and make a purchase if you keep things simple. Check out these tips from a recent article at Picture Business magazine.

There’s something distinctly different about this issue of NICHE. For the first time since its inception in 1988, we’ve produced the Autumn issue exclusively online. For the Rosen Group, it signals a jumping-off point for relaunching a refreshed, updated and redesigned print version of NICHE in late December. In the meantime, we’re taking time off from printing and mailing to repurpose NICHE as the must-have interactive resource for craft artists and independent gallery owners.