Articles tagged with: Direct Mail
Smart Moves, Winter 2010 »
Timothy’s Gallery
Carolyn Luce, owner
Winter Park, Fla.
How do this year’s sales compare to recent years’? Are you seeing a consistent decline or a slow improvement?
As is true of other parts of our country, Florida has been very deeply hurt this past year by the economic collapse. Last fall, we began to partner with our artists, our landlord, our advertisers and our customers to find the most effective ways to get through these times.
Smart Moves, Winter 2010 »
Mary Lou Zeek Gallery
Mary Lou Zeek, owner
Salem, Ore.
Have you reduced your inventory levels? What needs to happen before you will feel comfortable increasing your inventory levels?
Yes I have. I put thought into it last October because at that time sales had started to dwindle.
Of course sales need to increase a bit. I am seeing people moving towards “handmade,” which helps the gallery business … especially if one can inform the client of just who these artists are.
Smart Moves, Winter 2010 »
Handworks Gallery of American Crafts
Glenn Johnson, owner
Acton, Mass.
Have you reduced your inventory levels? What needs to happen before you will feel comfortable increasing your inventory levels?
When the economy collapsed last October, most of my Christmas orders were either on the way or almost finished being made. Beginning in October, sales were down 20% pretty consistently every month. Through December we sold almost the same number of items, but my customers chose items that were less expensive. I came through Christmas with too much inventory and no money. And I worked to reduce my inventory.
