Articles tagged with: E-Commerce
Smart Moves, Winter 2010 »
Museum of Craft and Folk Art Store
Kpoene’ Kofi-Bruce, buyer and store manager
San Francisco, Calif.
How do this year’s sales compare to recent years’? Are you seeing a consistent decline or a slow improvement?
Our sales are down from last year, but are flat compared to 2007—some months have been up and some have been down. We rely very heavily on tourist and convention traffic.
This year’s sales goals have been about achieving a realistic sales plan with more affordable merchandise, and we will continue that approach for 2010. I think something that works well for our shop is that we have a large number of items for sale for under $50; in fact, 70% of our sales are items under $50.
Smart Moves, Winter 2010 »
Fire Opal
Sue Stein, owner
Brookline and Jamaica Plain, Mass.
Have you reduced your inventory levels? What needs to happen before you will feel comfortable increasing your inventory levels?
Yes, in February 2008. I think we’re comfortable staying light and ordering more frequently—that may not ever change.
