Protect your gallery’s image and yourself amid growing privacy concerns on Facebook.

Jenn Riggle is an associate vice president at CRT/tanaka, a public relations and marketing firm with offices across the country.

This past Christmas marked my one-year anniversary on Twitter. I thought I’d reflect on the tips and tricks I’ve learned about the social network over the past 12 months:

Timothy’s Gallery

Carolyn Luce, owner
Winter Park, Fla.

How do this year’s sales compare to recent years’? Are you seeing a consistent decline or a slow improvement?

As is true of other parts of our country, Florida has been very deeply hurt this past year by the economic collapse. Last fall, we began to partner with our artists, our landlord, our advertisers and our customers to find the most effective ways to get through these times.

Spectrum Art & Jewelry

Star Sosa, owner
Wilmington, N.C.

Have you reduced your inventory levels? What needs to happen before you will feel comfortable increasing your inventory levels?

We started reducing our inventory levels in October 2008. It was like someone slammed the door shut on traffic; the gallery was empty. My inventory levels were reduced naturally, because I didn’t order any last-minute merchandise in the fourth quarter. I felt that if I could hold on until June, we could survive the crisis. That proved to be true.