Articles tagged with: E-Marketing
Smart Moves, Winter 2010 »
Pinnacle Gallery
Joanne and Peter Hildt, co-owners
Scottsdale, Ariz.
How do this year’s sales compare to recent years’? Are you seeing a consistent decline or a slow improvement?
We saw declining sales beginning in October 2007, and 2008 was our worst year in 12 years. Our season in the Arizona desert runs from October through May, so at this writing we are just approaching our season. So far business is slightly improved, but we do not expect sales to recover to pre-recession levels for a while.
Smart Moves, Winter 2010 »
Mary Lou Zeek Gallery
Mary Lou Zeek, owner
Salem, Ore.
Have you reduced your inventory levels? What needs to happen before you will feel comfortable increasing your inventory levels?
Yes I have. I put thought into it last October because at that time sales had started to dwindle.
Of course sales need to increase a bit. I am seeing people moving towards “handmade,” which helps the gallery business … especially if one can inform the client of just who these artists are.
Smart Moves, Winter 2010 »
Madison Museum of Contemporary Art Museum Store
Leslie Genszler, director of retail operations
Madison, Wis.
How do this year’s sales compare to recent years’? Are you seeing a consistent decline or a slow improvement?
Sales were a little slow during the first part of the year. But in September, it was like somebody flipped the switch, and sales have been strong and steady ever since. A couple of departments have really stood out. Jewelry has sold steadily.
Smart Moves, Winter 2010 »
Langman Gallery
Lisa Evans and Joseph Miceli, co-owners
Willow Grove, Pa.
Have you reduced your inventory levels? What needs to happen before you will feel comfortable increasing your inventory levels?
Yes, we have reduced inventory in some areas to get the proper turnover, and in other areas we have increased inventory. Even in better economic times, this is how we run our business. We review our inventory item by item. The one thing we have been conscious of is purchasing crafts with lower price points and maintaining quality. When the economy turns around we will undoubtedly increase our purchasing of higher-ticket items.
