Who doesn’t love Christmas? Unless you’re still a wide-eyed 4-year-old, however, you know that making any holiday season successful takes a lot of work. According to the galleries we contacted for our “Countdown to Christmas” feature on page 32, planning for next year’s holiday starts the very next day after the current one takes place.
In a letter to his friend the French scientist Jean-Baptiste Leroy in 1789, Benjamin Franklin wrote that “in this world, nothing can be said to be certain except death and taxes.” But he was wrong. For as long as anyone can remember, in both good times and bad and in every conceivable culture, people have been giving gifts to mark special occasions, with jewelry right at the top.
We’re always working ahead of the calendar here at NICHE magazine. As we go to press, retailers are still in the thick of holiday sales and marketing, but we’ve already got one foot in 2013 and another in spring. The good news, from the small business news grapevine, is that 2013 is going to be a pretty good year.
I cannot take credit for this thought, which came from a C-SPAN caller a few months back on the channel’s morning radio call-in program, but it stopped me in my tracks: “Take all the Chinese goods out of the big box stores and see what you’ve got left.”
One simple idea is sometimes all it takes to launch a successful business. Come up with something people want or need, or don’t even know they need until you offer it to them, and you’re well on your way.
Want to know what makes me happy? It’s talking to craft gallery owners, who as a group seem to be some of the most upbeat, optimistic and forward-looking small business retailers on the face of the earth.