Tag Archives: Marketing

World 2.0: Social Media Strategies for Small Businesses

World 2.0: Social Media Strategies for Small Businesses

Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing.

6 Marketing Trends to Monitor

What should business people keep tabs on for the rest of the year? When it comes to marketing and branding, writes author, coaching consultant and Shibumi Creative Works founder Matthew E. May, the most relevant trends for entrepreneurs, startups and small businesses are:

Winning by Doing

The 2011 Top Retailers and Honor Award recipients all have one thing in common: they’re “doers.” Whether promoting artists, selling crafts or hosting special events, they’re actively transforming their businesses and communities. Click on the links below to read the full interviews Absolutely Art Boulder Arts & Crafts Circa Craftsman House Gallery Craftsmen’s Guild of

The Village Artisans Gallery

TOP RETAILER/BEST PRINT ADS OR PROMOTIONAL CAMPAIGN The Village Artisans Gallery PJ Heyman, owner Boiling Springs, Pa. www.villageartisansgallery.com How do you use your brochures to help the store? The “Artists in Action” brochures are distributed to area visitor bureaus, restaurants and shops. We give one to every customer with an explanation of the contents. They

Book Reviews

Branding. If you’ve ever felt like it’s an ethereal concept, take heart. These two books give you big helpings of bite-sized actions to help you cultivate life-long customers and have an enduring impact. The Experience Effect By Jim Joseph Hardcover, 224 pages, $24.95 Amacom www.amacombooks.org Jim Joseph, an award-winning marketing professional and author of The