Protect your gallery’s image and yourself amid growing privacy concerns on Facebook.

“Retailers Temper Recovery Hopes with Caution” read the headline on a recent newspaper article about business and the economy, and I think that pretty much says it all. It’s been a roller-coaster ride of peaks and valleys, but after more than two years of uncertainty, everybody—retailers, shoppers, suppliers, makers—just wants it all to go back to the way it was before the bottom dropped out of the stock market in 2008.

How is your year shaping up so far? If you’re like many retailers, your hopes are high but your bottom line is still a little weak.

A woman walks into your gallery, spies a lovely piece of handcrafted jewelry and plunks down her credit card without even so much as asking the price.

Sound a little too easy? In this economy, it probably is. The reality is that when times are tough, jewelry retailers must market like never before—rethinking old strategies and using new tools. We talked to savvy gallery owners to find out what’s moving jewelry off the shelves and into the hands of happy customers.