Circa

TOP RETAILER/BEST SOCIAL NETWORKING OR VIRAL NETWORKING Circa Craig and Michele Escude, owners Jackson, Miss. www.circaliving.com What spaces do you have in your gallery? How…

Jewelry Marketing 101

A woman walks into your gallery, spies a lovely piece of handcrafted jewelry and plunks down her credit card without even so much as asking the price.

Sound a little too easy? In this economy, it probably is. The reality is that when times are tough, jewelry retailers must market like never before—rethinking old strategies and using new tools. We talked to savvy gallery owners to find out what’s moving jewelry off the shelves and into the hands of happy customers.