How is your year shaping up so far? If you’re like many retailers, your hopes are high but your bottom line is still a little weak.

A woman walks into your gallery, spies a lovely piece of handcrafted jewelry and plunks down her credit card without even so much as asking the price.

Sound a little too easy? In this economy, it probably is. The reality is that when times are tough, jewelry retailers must market like never before—rethinking old strategies and using new tools. We talked to savvy gallery owners to find out what’s moving jewelry off the shelves and into the hands of happy customers.

Challenge the way you do business. These titles will show you how to take a no-prisoners approach to profits, use listening as the key to getting through to others, and get onboard with social media.

Jenn Riggle is an associate vice president at CRT/tanaka, a public relations and marketing firm with offices across the country.

This past Christmas marked my one-year anniversary on Twitter. I thought I’d reflect on the tips and tricks I’ve learned about the social network over the past 12 months: