1. Craft retailers are committed to fair business practices
2. Craft retailers honor all contracts (including consignment contracts) and agreements with customers, employees, vendors and craftspeople.
3. Craft retailers comply with all government regulations regarding the identification of country of origin.
4. Craft retailers support the North American craft community by building productive partnerships with artists.
5. Craft retailers use advertising to promote good will and customer loyalty.
6. Craft retailers actively educate consumers on the quality and value of North American craft.